Tuesday, July 10, 2012
Army to re-up as Schumacher backer
By Terry Blount
Army officials are in the process of signing a contract extension with Don Schumacher Racing through 2013 to continue the long-running sponsorship of the Top Fuel dragster for seven-time NHRA champion Tony Schumacher.
"That's our intent," said John Myers, director of marketing support for the Army Marketing and Research Group. "The NHRA is a valuable part of our motorsports outreach portfolio. We are working on an agreement through 2013. The NHRA gives us a great return on our investment."
The Army has been the primary sponsor of Tony Schumacher's dragster since the 2000 season, one of the longest-running major sponsorship agreements in the NHRA.
But the Army announced Tuesday it was ending its sponsorship of the No. 39 Chevrolet for Stewart Haas Racing (driven by Ryan Newman) in a reallocation of its marketing budget that will not include a presence in NASCAR.
That led to questions about the NHRA sponsorship with DSR, but Myers confirmed the Army's plans to continue its relationship with Schumacher through next season.