|ESPN.com: Skateboarding||[Print without images]|
Summer 2012 is one of the hottest summers in East Coast history and it's not scheduled to cool down anytime soon. With the release of their second Summer Reel featuring Brian Delatorre, DQM is adding fuel to the fire.
Located in the heart of New York City's Lower East Side, DQM was founded in 2003 by professional skateboarder Chris Keeffe. DQM has become one of the most influential shops and sought after brands in street wear circles throughout the globe. DQM has the inclusionary vibe of a neighborhood market with the exclusive product that makes it a Mecca for sneaker heads and skateboarders alike.
Spotlighting skaters like Brian Delatorre, Curtis Rapp and Lee Smith is more than just a strategic marketing position for DQM. Keeffe's philosophy behind their skate team, "I wouldn't call it imperative, I would call it natural. These are people who are in New York and support New York, so in-kind, we support them."
Having ridden for FTC and Supreme, Keeffe clearly has a head for branding, with DQM's own New York-centric, satirical product being some of the most in demand. The '90's skate scene in New York is now the stuff of legend, skating with such standouts as Keenan Milton, Gino Iannucci, Peter Bici and many others -- it was a tightly knit community. Keeffe managed to authentically translate that same energy into the retail environment.
With a welcoming atmosphere and a lighthearted tone, DQM has been embraced by the neighborhood, while its reverence for skateboarding has made it a focal point of the New York skate community. Regarding the third installment of their Summer Reel, Keeffe exclaims enthusiastically, "We have an extra special team rider that we're about to introduce. I can't name names, but he's been around for a while and he's very well respected. Stay tuned for that one, because it's gonna be exciting."