Wednesday, October 3, 2012
Updated: October 4, 4:58 PM ET
ESPN on WEEI 850 launches Friday
Beginning Friday, Oct. 5, WEEI will split its AM/FM simulcast and begin broadcasting ESPN Radio on 850 AM. "ESPN on WEEI" will air ESPN's entire national lineup, including the entire upcoming Major League Baseball postseason schedule, the NBA, and college football and college basketball. ESPN Radio on 850 AM will debut with "Mike and Mike in the Morning" broadcasting live from Gillette Stadium beginning at 6 a.m. ET on October 5.
WEEI's lineup of "Dennis and Callahan," "Mut and Merloni," "The Big Show with Glenn Ordway and Michal Holley," and "Planet Mikey with Mike Adams" will now be broadcast solely on the 93.7 FM frequency. In addition, 93.7 FM will be the exclusive home of Red Sox baseball, Celtics basketball, Patriots' Monday and Friday, NFL football and the NFL playoffs.
As part of this expanded partnership, listeners will be able to access 93.7 WEEI's live audio stream on ESPNBoston.com.
"Since 1991, WEEI has been the gold standard in sports radio. This strategic alliance with ESPN allows WEEI to deliver to the most passionate sports fans in America the very best in local sports talk and play-by-play on WEEI FM and the very best in national sports talk and play-by-play with ESPN on WEEI AM," said Jeff Brown, Entercom Vice President and Market Manager. "WEEI 850 AM is a proven sports brand. Joining forces with ESPN provides advertisers an additional touch point to connect with a highly valuable and sought after consumer."
"We're pleased to team with Boston's preeminent sports radio outlet and one of the nation's best radio broadcasting companies in Entercom to bring the number one national network into New England," said Traug Keller, ESPN Senior Vice President, Production Business Divisions. "This move coupled with the existing presence of ESPNBoston.com provides Boston's passionate fans the best of ESPN's national and local coverage and analysis."
"We are excited to be expanding our partnership with ESPN in such a meaningful way," said Entercom President and CEO David Field. "Combining Boston's leading sports station, WEEI-FM, and the new ESPN on WEEI 850 AM, together with our ability to cross promote content through our existing mobile and digital platforms, gives passionate Boston sports fans the very best in local and national sports content."
Beginning Friday, October 5, the new ESPN on WEEI 850 AM ESPN lineup will be:
-- 6 a.m. to 10 a.m.: "Mike & Mike in the Morning"
-- 10 a.m. to 1 p.m.: "The Herd with Colin Cowherd"
-- 1 p.m. to 4 p.m.: "The Scott Van Pelt Show"
-- 4 p.m. to 7 p.m.: "ESPN Today"
-- 7 p.m. to 10 p.m.: "Hill and Schlereth" / ESPN Play-by-Play
-- 10 p.m. to 12 a.m.: "SportsCenter Tonight"
-- 12 a.m. to 6 a.m.: "SportsCenter All Night"