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Thursday, November 15, 2012
Bryan Herman's G6 kicks


Bryan Herman and Emerica footwear and G6 designer August Benzien.

This past week Emerica hosted skateboard retailers and media to launch Bryan Herman's new shoe -- the G6.

Shop buyers, skate magazines and bloggers were invited to Baker Boys Distributions North Hollywood, Calif., training facility for barbecue and beers, to learn about the new Herman pro model shoe and to skate.

For more than a decade now, Herman has been riding alongside legendary Emerica skateboarder and owner of Baker Skateboards, Andrew Reynolds. You'd be hard pressed to find a bigger fan than Reynolds, who put Herman on Baker as an amateur. Reynolds said, "I knew the first time I saw him skate that he was going to be one of the best skaters in the world."

On hand for their introduction to the G6 were skate shops like Active, Pharmacy, Cowtown and Skatepark of Tampa. Celebrating their friend's new shoe, and always ready for a session and free beer, were professional skaters Jamie Tancowny, Brian "Slash" Hansen, Don Nguyen, Baker Boy's Justin Roy and Scotty Copalman, Shake Junt's Jay Thorpe, Baker's Doug Doughnut, Emerica's team manager Heath Kirchart and skateboard photographer Atiba Jefferson.

Once the guest had shredded the park and filled their bellies with tri-tip, Emerica Marketing Manager Jeff "Jetski" Henderson and footwear designer August Benzien introduced guests to Bryan Herman's G6. Passing around components of the footbed, the presentation highlighted the performance construction and the three-part outsole and midsole. Accenting the unique cushioning, there's a cutout on the heel that allows the wearer to feel the high rebound foam midsole.

Although the G6 offers durability, support and cushioning the shoe is surprisingly lightweight. Herman, who after being involved in the design process for the past years, has been skating the shoes for the last month. "The G6 is what a skate shoe should be," Herman happily reported.

The Bryan Herman G6 hits skateshops December 12th, but for fans who can't wait, three hundred pairs will be released at select skateshops on November 23rd.