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Monday, February 11, 2013
Braves shelve controversial logo

ESPN.com news services

The Atlanta Braves have scrapped plans to use the "screaming Indian" logo on their spring training caps, and will instead sport a script "A."

The reversal comes after ESPN posted a Uni Watch column in December that detailed the batting practice caps of all 30 major league teams.

"I like the selection we made this year," Braves president John Schuerholz told the Atlanta Journal-Constitution. "We had a variety of choices that we looked at, some more thoroughly than others. But at the end, we liked this one. The fact that one person somewhere offered his personal opinion about one of our options, that was important to him.

"When we made our decisions, we tried to contemplate. We tried to be creative. We tried to carry on the theme of our organization, and we think this script A does that. It is part of the continuum of the uniform look we have. We've never had one that looks like this during Spring Training."

There are major league teams that will have new batting practice caps this year, many with two or three colors and some with nontraditional logos.

Among the designs are caps featuring Mr. Met, the Oakland Athletics' elephant, the Cincinnati Reds' mascot and the Colorado Rockies' mountain logo. The Toronto Blue Jays have a maple leaf.

The league apparently is hoping the new caps spark additional sales to fans.

Most teams had used the previous cap model for three seasons.

Information from The Associated Press was used in this report.