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This story appears in ESPN The Magazine's Aug. 19 College Football Preview. Subscribe today!
PLAYERS COME AND GO, but somehow the best college programs remain at the top. Turns out it's all about identity. To reveal how teams make their indelible marks, we had ESPN analysts Brock Huard and David Pollack identify go-to plays and defensive missions. And to help you cash in this fall, our Insiders show how to top Vegas in key games.
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