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Farmers Insurance stepped in at the last minute in 2010 when the PGA Tour event at Torrey Pines risked going without a sponsor.
Now the company is in for the long haul.
Farmers Insurance and the Century Club of San Diego, which runs the tournament, announced Tuesday that it will extend its title sponsorship for five more years through 2019. The agreement starts after next year's tournament in January.
That will give Farmers a 10-year run at Torrey Pines, which previously had Buick as a title sponsor for 18 years until the downturn in the auto industry.
Tiger Woods is the defending champion, winning last year for the seventh time. He also won a U.S. Open at Torrey Pines in 2008, the last of his 14 majors.
Along with typically attracting the game's two biggest stars -- Woods and Phil Mickelson -- the tournament has one of the larger fields on the West Coast swing because it uses the North and South courses at Torrey Pines.