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ANN ARBOR, Mich. -- The Ann Arbor City Council has passed a resolution asking the University of Michigan to take down a $2.8 million digital billboard outside Michigan Stadium that some say distracts drivers.
|The Ann Arbor City Council has asked Michigan to remove the $2.8 million digital billboard outside Michigan Stadium.|
The Ann Arbor News reported that the vote came Thursday night. The billboard has been up several months near the home of Wolverines football and also is near Crisler Center, where Michigan plays basketball. It is 21 feet above the ground, 27 feet tall and 48 feet wide.
The council's resolution calls for the billboard to be replaced with a sign. If it's not taken down, the council wants it activated only during events at the football and basketball venues.
Ann Arbor has a city ordinance that prohibits digital billboards, but as a state institution, Michigan does not have to follow local laws.
One council member told the Ann Arbor News that the sign is too bright, and that the university at least should meet federal guidelines that prohibit animation on digital billboards.
"They show videos on the sign," Chuck Warpehoski told the newspaper. "That is, in my opinion, absolutely unacceptable and should stop."
Jim Kosteva, the school's director of community relations, said the billboard meets federal brightness guidelines. He also said he would take the city's concerns back to the university.
Information from The Associated Press was used in this report.