On top of the secret room and meetings, the producers of the game even had to make a separate build of the "Madden 13" preview code to limit access, blocking even other members of the "Madden" team from seeing some of the designs before they were announced. "That was the strangest part of the process for me," says Adams. "But if anything got out before the announcement, we wanted to make sure that the leak wasn't from us."

EA SportsA closer look at the Ravens new Nike uniforms in "Madden NFL 13."

But now that Nike has finally unveiled the new look, Adams can't stop gushing about the cool details he notices upon closer inspection. "The material actually changes the colors for some of the teams," he says. "The Buccaneers' color shifts a little bit with the pants, and the Saints, they usually have gold, but the way the uniform is matted it changes the way it looks slightly. All of the cuts and designs are all very angular, and the stitching around the collar is very unique and will be really noticeable to a lot of the fans watching the games. There is also a new look to the pants where a lot of players are going to incorporate what looks like the Pro Combat-style pads to their thighs and knees, and that's very distinct.

"I think when people play 'Madden' and they zoom in, they are going to notice a lot of the cool little details, because everything from the stitching to the piping is different. The pants are different because they have a jersey mesh on the side, and they've never had that, so I think gamers are going to appreciate that we have all of the details right. We even have some of the details and jerseys Nike hasn't revealed just yet. There are a lot of great alternate uniforms this year that people are going to love. There are some big surprises that are coming with helmets and things like that, that people don't know about. I can't wait until they see it in the game."