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'NBA Live 10': Five things to know

7/23/2009

When I saw Dwight Howard the other day at EA, all he could talk about was his pregame intro in "Live." His character did the little Dream Shake at the scorer's table, did the Superman dance in the intro, and he just about lost it. The smile on his face was so priceless, I wish I would've snapped a picture at how amazed he was at what his character was doing on screen. "You see that," Howard said, smacking me in the arm. "I used to have to create myself in the game so I could put me on a team with guys like Vince Carter. Now I'm on a team with Vince Carter. It's crazy."

And according to O'Brien, it's just the beginning when it comes to the authenticity EA is adding to "NBA Live 10."

Dobbs Tattoos, shoes, intro sequences, the broadcast package, the atmosphere, it all goes a long way in capturing the sport. Having every game, whether it's a regular-season game, a playoff game or a Finals game, feel different -- that's another area we wanted to address.

-- "NBA Live 10" producer Sean O'Brien

"Tattoos, shoes, intro sequences, the broadcast package, the atmosphere, it all goes a long way in capturing the sport," says O'Brien. "Having every game, whether it's a regular-season game, a playoff game or a Finals game, feel different -- that's another area we wanted to address. In the past, you didn't get that visual or audible reward for the type of game you're playing, so we wanted to focus on how games are presented at broadcast and what games are like live and what changes are made, whether it's a regular-season game, a playoff game or a Finals game. We really wanted to up the level of intensity to ensure that you get that type of experience you expect based on what is on the line.

"The other part of that is the attention to detail with the authentic arena sounds and crowd reactions. We're really trying to nail those nuances you get in every single arena. If you go through each team, you'll find little things that you'd expect to hear at that venue, like the Ric Flair call-outs for the Hornets. Our audio is extremely tight this year.

"In terms of the player intros, you have Dwyane Wade, who pulls himself up on the hoop before a game. You have KG. doing something similar to LeBron with the chalk. And if you play a playoff game set to playoff atmosphere, we have different intro sequences that also showcase various stars and their personalities."

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