| | August 21, 2000
In further recognition of the new breed of professional athlete,
ESPN plans to celebrate action sports and its lifestyle music with The
Action Sports and Music Awards, Saturday, April 7, 2001, at the Universal
Amphitheater in Los Angeles. The event will be featured on ESPN in primetime
on Tuesday, April 10, 2001. The entertainment gala will bring together
entertainment celebrities, action sports athletes and the music that
embodies these sports.
"The Action Sports and Music Awards will be the definitive awards
show for the nation's youth and pop culture - a platform from which to
recognize outstanding athletic and musical achievement, excellence and
arrival," said Ron Semiao, ESPN Vice President, Programming, Event Creation
and Management.
ESPN will collaborate with the Los Angeles-based House of Blues to
present high-quality musical performances during the show as well as
providing marketing and promotional support of the event.
The following awards will be presented at the event.
The Action Sports and Music Award categories:
Snowboarding's Music Act of the Year
Skiing's Music Act of the Year
Skateboarding's Music Act of the Year
BMX's Music Act of the Year
Motocross' Music Act of the Year
Surfing's Music Act of the Year
Skateboarder of the Year
BMX Rider of the Year
Motocross Rider of the Year
Surfer of the Year - Male
Surfer of the Year - Female
Snowboarder of the Year - Male
Snowboarder of the Year - Female
Skier of the Year - Male
Skier of the Year - Female
In addition, three overall awards will be presented in the categories of:
Lifetime Achievement Award (action sports), Best Use of Action Sports in a
Music Video and Action Sports Feat of the Year.
ESPN's Event Creation and Management Department, a division of ESPN's
programming department, will develop, manage and stage the event. The voting
panel, still in development, will include athletes, industry representatives
and action sport media members.
ESPN, the worldwide leader in action sports, first developed its X Games
franchise in 1995. The X Games, Winter X Games, EXPN2Day, Tony Hawk's
Gigantic Skatepark Tour, the X Trials and B3 events are just some of the
original action sports programming currently shown on ESPN and ESPN2. In
addition, surfing and motocross are shown regularly on both networks.
Further information regarding hosts, presenters, musical acts and nominees
will be forthcoming.
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