This past weekend Beats by Dr. Dre introduced the "Pretty Sweet" pill to coincide with the world premier of Girl and Chocolate's new skateboarding video.
Founded by rapper Dr.Dre and record industry mogul Jimmy Iovine, Beats by Dr. Dre has cornered over 50 percent of the headphones market since they launched in 2008. Furthering their campaign to be the brand of choice, Beats Electronics introduced the pill, an ultra portable wireless Bluetooth speaker, which has been out in the market since last month.
Partnering with Girl and Chocolate for Beats first collaborative pill, also marks Beats by Dre's foray into skateboarding and action sports. The custom "Pretty Sweet" pill comes in two color ways and is featured in the skate video, highlighting its portability.
The concept behind the pill is to marry great sound and sleek compact design. Weighing in at less than a pound, the pill is less than eight inches long and packed with four one-inch speakers, delivering a wallop of sound. With more than seven hours of playback time, it's smaller than a boom box, easier to carry and offers users great sound on the go.
The Beats by Dr. Dre pill can play music by synching with any Bluetooth device or by utilizing one of the two adapter cables that come with it. Adding to its technical wizardry, the pill's internal microphone can be used for hands free Bluetooth call functionality.
Celebrating the collaboration, last Sunday at the Beats flagship store in New York City's Soho neighborhood, there was a question an answer session with director Spike Jonze and the Girl and Chocolate skate teams moderated by DQM's Chris Keeffe.
The Beats by Dr. Dre "Pretty Sweet" pill is now available at the Beats flagship store and online here.