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GoDaddy, Danica tone it down

Updated: February 3, 2014, 2:11 PM ET
By D'Arcy Maine | espnW.com

Danica Patrick appeared in her record-setting 13th Super Bowl commercial on Sunday for sponsor GoDaddy. While many of the NASCAR star's previous campaigns for the domain name registrar have been met with controversy or eye rolls due to risqué content, this year's edition was less sleaze and more comic relief. Sporting a very convincing muscle suit, Danica played a bodybuilder in desperate need of a spray tan.

Just how different is the 2014 Super Bowl ad campaign from those ...

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