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Laurel Richie embraces WNBA challenge

Originally Published: April 26, 2011
By Michelle Smith

Laurel Richie has watched the WNBA on television as a casual fan. But, she admits, she has never bought a ticket to a WNBA game. Now she is the league's new president, and one of her tallest tasks, she said, will be to make fans out of the people who were like her.

Richie called it "converting the interested into the actively engaged." She would have to consider herself first on that list. Richie not only has never seen a WNBA game in person, she has no basketball in her background ...

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