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Kathy Carter has her eye on the ball

Kathy Carter has her eye on the ball

Originally Published: September 14, 2011
By Whitney Holtzman

espnW: Soccer United Marketing, commonly referred to as Major League Soccer's marketing arm, holds the rights to MLS, all men's and women's national team games and to the Mexican national team games played in the U.S. As the president of SUM, what are your daily duties and responsibilities?

Kathy Carter: I oversee all of the revenue streams for the sport of soccer in North America. That includes sponsorships, consumer products and digital ad sales. We handle the majority of the ...

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