Why do the Olympics resonate with women?
Women were first permitted to compete at the 1900 Paris Olympics. The eligible events were tennis and golf, and Charlotte Cooper of England took home the first gold medal in ladies' singles lawn tennis. Over the past century, things have changed -- for the better.
Today, women participate in 309 different Olympic events and the fans are marking this progress with more viewership than ever before. In 2010, 56 percent of the TV audience were female viewers.
So what is it about ...
Read full story