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Athletes can tweet their way into fans' lives

Athletes can tweet their way into fans' lives

Originally Published: February 3, 2012
By Jane McManus

Mark Herzlich is an athlete with a Twitter account. On Monday, the Giants linebacker sent a tweet that shows why having a social media presence matters.

"2 yrs ago I was told I might never walk again. Just WALKED off plane in Indy to play in The #SuperBowl. #TakeThatSh*tCancer."

Gets you, doesn't it?

Those 140 characters -- sent just after the Giants touched down in Indianapolis -- packed power that probably hasn't been harnessed in half of the long-form features written ...

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