NFL may be hitting stride with female fans
The NFL's concerted effort over the past two years to market the game and apparel to women is showing signs of paying off, but sales of league merchandise still trail Major League Baseball and collegiate-licensed materials.
In terms of female fans, the NFL trails only college sports, according to data from The ESPN Sports Poll and the U.S. Census, with league officials saying 44 percent of all football fans are now women.
Various sources show positive indicators for the NFL:
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