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Female athletes connect with Twitter

Updated: March 23, 2012, 1:41 PM ET
By Jane McManus

To get some idea of the power of social media, look no further than Alex Morgan's Twitter account.

Before last summer's Women's World Cup, the U.S. national team forward had about 10,000 followers on the social media website and primarily used it to catch up on headlines and talk to friends.

But her performance, coupled with the kind of looks that might prompt a Google images search, soon won her many more fans. By the time the World Cup final was over, ...

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