How to increase LPGA's exposure
With LPGA majors completed for the season, what would you do to improve the exposure of the tour?
Parity a tough sell
By Mechelle Voepel
The LPGA is doing pretty much everything within its control to get whatever exposure it can in the United States. The problem stems from what the tour can't control: who wins the tournaments.
For increased viewership beyond the sport's die-hards, pro golf relies on dominant players and rivalries to spark ...
Read full story