How to increase LPGA's exposure

Originally Published: September 17, 2012
By espnW

With LPGA majors completed for the season, what would you do to improve the exposure of the tour?

Parity a tough sell

By Mechelle Voepel

The LPGA is doing pretty much everything within its control to get whatever exposure it can in the United States. The problem stems from what the tour can't control: who wins the tournaments.

For increased viewership beyond the sport's die-hards, pro golf relies on dominant players and rivalries to spark ...

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