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Danica Patrick's impact on ratings hard to measure

Updated: September 28, 2012, 2:31 PM ET
By Brant James

IndyCar picked up a new viewer this season. In a year in which ratings for the open-wheel series sagged by any measure, that's a positive, even if she led some old customers away.

"Oh, yeah. I watched that last race. Heck, yeah," said Danica Patrick, who raced seven IndyCar seasons before making a full-time switch to NASCAR this year. "I felt so bad for Will [Power], though. That sucked, I really wanted to see a race to the end."

While it is statistically verifiable ...

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