Discussion

Colavita, women's cycling a winning recipe

Updated: December 3, 2012, 2:14 PM ET
By Kathryn Bertine

In 1978, Colavita, the Italian pasta and olive oil company, put down roots in the U.S., and it soon became one of the nation's top fine-foods companies. In 1999, vice president of marketing John Profaci began sponsoring a professional women's cycling team. Thirteen years later, Colavita is still going strong as one of the top-ranked U.S. cycling teams. espnW's Kathryn Bertine sat down with Profaci to discuss why investing in women's sports is smart and proactive.

espnW: Most sponsors ...

Read full story

Comments

Use a Facebook account to add a comment, subject to Facebook's Terms of Service and Privacy Policy. Your Facebook name, photo & other personal information you make public on Facebook will appear with your comment, and may be used on ESPN's media platforms. Learn more.


ALSO SEE

ESPN TOP HEADLINES