Colavita, women's cycling a winning recipe
In 1978, Colavita, the Italian pasta and olive oil company, put down roots in the U.S., and it soon became one of the nation's top fine-foods companies. In 1999, vice president of marketing John Profaci began sponsoring a professional women's cycling team. Thirteen years later, Colavita is still going strong as one of the top-ranked U.S. cycling teams. espnW's Kathryn Bertine sat down with Profaci to discuss why investing in women's sports is smart and proactive.
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