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Super Bowl ads play to women

Updated: January 30, 2013, 2:09 PM ET
By Kelley L. Carter

Every year this time it's the same story: Advertising execs face as much pressure as the boys on the gridiron to outdo one another with the best and most talked-about Super Bowl commercial.

And this year's narrative is clear: getting the attention of the female viewer.

The men (and women) on Madison Avenue are homing in on the female audience on what is their biggest stage of the year. Those watching the San Francisco 49ers play the Baltimore Ravens in the Super Bowl ...

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