Slogan connects 49ers to new fans

Updated: January 30, 2013, 6:36 PM ET
By Kate Fagan

NEW ORLEANS -- Members of the San Francisco 49ers' marketing department faced an interesting challenge when they sat down midway through the season with an eye toward the playoffs, hoping to create a campaign that would capture the imagination of the team's fans.

Yes, the Niners have a rich history, with five Super Bowl wins to their credit (tying them with the Dallas Cowboys, one shy of the Pittsburgh Steelers' record six). But it has been 18 seasons since they won their last ...

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