Simona de Silvestro takes different marketing path

Updated: April 5, 2013, 5:14 PM ET
By Brant James

Simona de Silvestro was leaning out over the handlebars of her motor scooter, grinning like a rascal. Her passenger, by the looks of the way she clung to the seat behind her, was not as much exhilarated as terrified by their spirited slalom through pedestrians and hospitality tents.

De Silvestro looped around a fan in the paddock of the season-opening Grand Prix of St. Petersburg and made what seemed startlingly close to a high-speed 90-degree turn. And she was gone.

"We love ...

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