Jacoby Jones of the Baltimore Ravens set an NFL postseason record with a 108-yard kickoff return against the San Francisco 49ers in Super Bowl XLVII in New Orleans on Sunday night.
Jones took the opening kickoff of the second half, a line-drive shot from David Akers, deep in the Ravens' end zone and ran it the other way for the score, stretching Baltimore's lead to 28-6. The Ravens ended up winning, 34-31.
The return originally was ruled a 109-yarder, which would have been an NFL regular season and postseason record, before the league later changed it to 108 yards.
"Daylight," Jones said after the game. "Follow any avenue and it was daylight."
The Ravens became the first team with two Super Bowl kickoff returns for touchdowns, according to ESPN Stats & Information. Jermaine Lewis had one for Baltimore in 2000.
Jones' return also was the ninth kickoff return for a TD in Super Bowl history. The last was by the Chicago Bears' Devin Hester in 2006.
The previous record for the longest kickoff return for a score in the playoffs was by the Atlanta Falcons' Eric Weems, who had a 102-yarder in 2010.
Jones' return was his second touchdown of the game. Late in the first half, he hauled in a 56-yard touchdown pass from Joe Flacco that put the Ravens ahead 21-3. He became the second player with two TDs of 50 yards or more in a Super Bowl, tying Washington's Ricky Sanders in 1988.
Jones had two kickoff returns during the regular season -- a 108-yarder against the Cowboys and a 105-yarder against the Raiders. According to Elias Sports Bureau, the wide receiver joins teammate Ed Reed as the only players with multiple touchdown returns of at least 105 yards in their careers. Reed has two.
Jones' 108-yard return was 1 yard short of the longest play in NFL history. Antonio Cromartie returned a missed field goal 109 yards for the San Diego Chargers in 2007.
Off the field, Jones' return had implications, too.
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According to the Baltimore Sun, Gardiners Furniture, a company in the city, will reimburse customers who bought furniture from the store between Thursday and 3 p.m. ET Sunday.
The company had offered a deal in which purchases made during that time frame would be free if the Ravens returned a kick for a touchdown either at the start of the Super Bowl or at the beginning of the second half.
Sure enough, Jones did it.
"That was amazing!" the store posted on its Facebook page shortly after the Jones touchdown. "Furniture is FREE! If you made a purchase this weekend, it's your lucky day. Go Ravens!"
Kasee Lehrl, the store's advertising and marketing manager, told the Sun that Gardiners, which had an insurance policy to cover the marketing gimmick, will be giving out $600,000 of free furniture.
Information from ESPN.com's Pat Yasinskas and The Associated Press was used in this report.