Danica’s TV resume in good shape
As Danica Patrick's first full-time season in the Sprint Cup Series comes to a close, there are many questions about the present and future state of her racing career. But we will talk about none of that here.
With news that her prime sponsor, GoDaddy, is changing its advertising strategy away from clothing-challenged women to slightly more-clothed women, one has to wonder what that means for Danica. She has been the public face of the company since 2007. Will she stay? Will she go? For now, it seems as if her sponsorship is secure, as she's already been guaranteed at least one 2014 Super Bowl spot.
Thankfully for the No. 10 driver, she has a wealth of commercial experience to bring to another company if ever need be. Here are some of her best TV spots, in no particular order:
In a meeting of NASCAR royalty, Danica teamed up with gazillion-time "NSCS Most Popular Driver" Dale Earnhardt Jr. in this spot for Nationwide. While I'm more partial to their last collaboration in Jay Z's "Show Me What You Got" music video as they race around the streets of Monaco, it probably doesn't exactly promote the type of driving an insurance company might encourage. In this far tamer meeting, Danica and her perfectly coiffed hair take on the informative pitchwoman role while the quieter Dale Jr. gets the punch line. Or as much as a punch line as one can get in an auto insurance commercial.
One of the Super Bowl's most talked-about commercials in February, Danica creeps up on Leonardo DiCaprio's ex, Bar Refaeli, who is making out with the nerdiest guy GoDaddy's casting department could find. Uncomfortable? Without a doubt. But it definitely got people talking and made "nerdy guy" an immediate celebrity for about three days. What more can you ask for in a Super Bowl ad?
After an employee at Academy Sports accidentally presses an intercom button when talking trash about her sports knowledge, Danica sets out to prove him wrong as she displays her talent in every sport a one-minute spot will allow -- golf, football, basketball, baseball and trying on cute jeans. Considering I can't be the only one who had never heard of this sporting goods chain prior to Danica's involvement, I would call this an effective ad campaign.
While most of Danica's GoDaddy spots have aired on the racy side (read: not appropriate for this site), this 2010 clip is shockingly family friendly. Danica just happens to drop in on her fake TV family and her delightful grandma shows her the GoDaddy.com site she made all by herself. Because somehow Danica has the most tech-savvy, fake grandparent in the history of grandparents. Turns out, Grandma Patrick has been selling her husband's stuff on her very own auction site. I'm really only telling you this so I can share the ad's best line, "Grandma needs her bingo money!"
In a series of commercials for the prepaid wireless company, Danica is placed in atypical situations and asks, "You think this is wrong?" One of those situations switches the tables on the audience's view of Danica, as her pit crew comes out and does their thing in mini-skirts and high heels. Danica calmly informs the viewer that their wardrobes are no more wrong than paying for extra features on your cell phone.
In a commercial with the tag line "For Boys of All Ages," Danica offers a ride in her life-size Hot Wheels race car to a man shopping with his son for toy cars. To recap: Danica Patrick, a woman, is driving the car in a commercial that aims at "Boys of All Ages." THIS DOESN'T MAKE ANY SENSE, HOT WHEELS! THIS DOESN'T MAKE ANY SENSE. Shouldn't it be "for kids of all ages?"
For her part, Danica does a great job with her three lines and the fake green-screen driving part of this inexplicable ad. That counts for something, right?
If you're not a fan of Danica's commercials, you will love this one. GoDaddy's change of advertising direction became abundantly clear in this 2013 blink-and-you'll-miss-her spot. It didn't feature any scantily clad women or desperately try to encourage viewers to go to their website to see more unrated footage. This is probably good news for female viewers, the elderly and anyone who just appreciates things like dignity or actual creativity.