Rousey takes stocks to new heights

Originally Published: February 25, 2013
By Josh Gross | ESPN.com

I remember having this conversation with UFC president Dana White at the end of 2005. We were at the Hard Rock Hotel and Casino in Las Vegas leading up to "The Ultimate Fighter 2" season finale. Media coverage was a hot topic because a month earlier the UFC had surprisingly denied access for virtually all of the sport's niche media to a pay-per-view card at the Mohegan Sun.

During our chat at the Hard Rock, White described the future.

Mainstream media coverage was on its way, he ...

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