ESPN Network: EXTREME INDEX | | ABCSports | FANTASY | STORE | INSIDER launches EXPN brand with new web site

February 3, 2000 has launched the EXPN brand revolving around a new Web site dedicated to action sports enthusiasts, lifestyles and events that will feature content, community and commerce., complemented by interactive EXPN-branded programming on ESPN and ESPN2 "co-produced" by users, launched today in beta (test) format in conjunction with ESPN's fourth annual Winter X Games held February 3-6 in Mount Snow, Vermont.

"We expect EXPN to be the definitive name in action sports, and to be the premier online community for action sports athletes and enthusiasts, the number one place to interact, react, and transact," said George McQuistion, vice president and general manager, "Our efforts are tailored toward a demographic group that is both individualistic and community-oriented. EXPN will allow these users to imbue the site with their own voice, molding and shaping it as they see fit. It will also benefit from ESPN's promotional power and its proven track record with the X Games franchise."

EXPN has reached content and promotional agreements with a number of athletes, including high-profile action sports personalities Matt "The Condor" Hoffman and Mike Vallely, to be part of its "Freelance Athlete Network" ("FAN"). EXPN also enjoys the resources of TransWorld, publisher of numerous action sports magazines, the Aggressive Skaters Association (ASA), and top women's action sports magazine, Wahine, among others. Among the sports featured prominently will be snowboarding, skateboarding, surfing, BMX, aggressive in-line skating and skiing.

Convergent EXPN Internet and television programming will cater primarily to the 60 million consumers nationwide aged 12-24, the fastest-growing age group in the U.S. There are 56.6 million action sports participants in the U.S., including approximately 35 million between the ages of 12-34.'s three sports channels - Street, Water and Snow -- are produced by the Freelance Athlete Network: action sports enthusiasts themselves, keeping true to the self-expressive, pro-active attitude prevalent among the target audience. will combine content such as event news and results, athlete bios, interviews and product reviews, while simultaneously creating an online community via bulletin boards and chat rooms.

"Normal,"'s online lifestyle magazine, contains fashion, music, art, video game, gear and food reviews, travel information, sport culture antique information, medical information, and an ongoing comic strip, "Monster Planet." The service will also house an e-commerce section in the near future offering action sports gear such as skateboards and surfboards, apparel, and other lifestyle merchandise.

EXPN programming on ESPN2
Co-produced by users, EXPN 2Day launches Thursday, February 17 (10:30 p.m. ET) on ESPN2 with a recap of the Winter X Games. Going forward, the monthly EXPN 2Day will be a news, information and lifestyle program hosted by popular bike stunt athlete Rick Thorne, with segments taped at a sports or lifestyle event each month.

Visitors to can vote on what athlete feature they want to see each month, what tricks they'd like to see executed and explained by top pros, and can even submit future story ideas. In addition, fans will be encouraged to upload to digital video or still photos of themselves doing alternative sports to be used in EXPN 2Day music videos. This concept was introduced at the 1999 X Games in San Francisco on

X.B.S., a monthly show premiering on ESPN2 Friday, February 25 (3:30 p.m. ET), will consist of interviews with two high-profile action sports athletes each show within a one-on-one interview setting. It will be hosted by X Games commentator Paul Higgins. users will be directed to submit questions to be answered on the show, as well within a complementary live audio Webcast on EXPN 2Day and X.B.S. will also air on ESPN.

EXPN's content and promotional alliances
  • TransWorld, publisher of action sports magazines such as Snowboarding, TransWorld Surf, Skateboarding, Freeze, TransWorld Surf Business, Ride and Snap, as well as numerous Web sites, including and
  • Aggressive Skaters Association (ASA), which conducts a domestic pro tour, international tours and amateur tours; EXPN is the title sponsor of the ASA Amateur Tour
  • Wahine, a women's action sports magazine
  •, official site of The Weather Channel
  • Surfrider Foundation, a non-profit organization dedicated to protecting oceans, waves and beaches is the presenting sponsor of the 2000 CFB Bike Stunt Series, whose pro and amateur events will be held through July in Merritt Island, Fla., Raleigh, N.C. and Camp Woodward, Pa. Sponsored by Hoffman Bikes, a Mat Hoffman business, the CFB Series will be featured within ESPN and ESPN2 programming later this year, and will also be covered extensively on

    EXPN will benefit from the unparalleled promotional resources of and ESPN, Inc.'s numerous Web sites boast a reach of more than 21 million unique users per month (December 1999 Media Metrix), with ESPN Internet Group owning a reach greater than its three nearest Internet sports competitors combined (December 1999 Media Metrix). ESPN operates four domestic cable networks, ESPN Radio Network and ESPN The Magazine. TransWorld, Wahine, ASA and other associates will promote through their various media platforms and events.

    The fourth annual Winter X Games feature more than 300 athletes competing for medals and prize money at Mount Snow, Vermont February 3-6, 2000. Athletes will compete in 16 events in five sports: snowboarding, skiing, snow mountain biking, skiboarding and snowmobile snocross. Including re-airs and an encore presentation, a total of 103.5 hours of programming will be generated from the 2000 Winter X Games. was created as part of the recent merger between Infoseek Corporation and The Walt Disney Company's online unit, Buena Vista Internet Group (BVIG). oversees many of the Web's most popular sites and services, including the GO Network portal,,,,,,,,,, NASCAR Online,,, and Mr. Showbiz.

    EXPN 2Day and X.B.S. debut on ESPN2 this month