January 26, 2000 According to a recent survey conducted by Harris Interactive, ESPN's X Games is the second most appealing sporting event to kids aged 6 to 17. The X Games, the signature alternative sports competition with annual winter and summer events, placed just behind the Olympic Games and ahead of such top sporting events as the Super Bowl, World Series and World Cup Soccer, in appeal to those kids aware of the event. "Kids consistently rated two events above the rest -- the Olympic Games and the X Games," said John Geraci, Vice President, Youth Research for Harris Interactive. "It's clear that these two multi-sport competitions have a strong and positive connection with today's youth." The poll, conducted online November 9, 1999, sampled 652 U.S. children between the ages of 6 and 17. Following are the results of the survey. Harris Interactive Survey - kids aged 6-17
Event Percentage of Kids Who Like This Event "A Lot"
Following are some television audience figures (source: Nielsen Custom Analysis) for the 1999 X Games, which took place this past summer in San Francisco.
The fourth annual Winter X Games will take place Feb. 3-6 in Mt. Snow, Vermont. More than 250 of the world's best alternative sports athletes will compete in events ranging from snowboarding to snow mountain biking to snowmobile snocross. The event will mark the ninth X Games in less than five years, including five summer events. The inaugural X Games was held in June 1995. Harris Interactive
Harris Interactive (Nasdaq: HPOL) is a leading market research and polling firm, using Internet-based and traditional methodologies to provide its clients with information about the views, experiences and attitudes of people worldwide. Known for its Harris Poll, Harris Interactive (www.harrisinteractive.com) has over 40 years experience in providing its clients with market research and polling services, including custom research, multi-client research, service bureau research and customer relationship services. Harris Interactive conducts its Internet research using its Internet database of approximately 5.4 million online panelists and its proprietary technology.