Read Matthew Berry's Love/Hate for more start 'em, sit 'em advice.
Matthew Berry -- The Talented Mr. Roto -- is ESPN's Sr. Director of Fantasy, in charge of content. He was just as surprised as you to find out it's a real job. He is a four-time Fantasy Sports Writers Association award winner and the only writer in the industry with wins in multiple sports (NFL, MLB, NBA). Be sure to check him out every Sunday morning on "ESPNEWS Fantasy Insider" at 11 a.m. ET and then on ESPN.com's "Fantasy Football Now," which is live starting at Noon ET. Cyberstalk the TMR.