How Under Armour scored Spieth
On the same day, in January 2013, that Nike announced its huge deal with Rory McIlroy, Under Armour announced it had signed Jordan Spieth. Spieth didn't get an eighth of the press or the fanfare of Nike and McIlroy, who was doing satellite interviews from Abu Dhabi that day, but Spieth and Under Armour might get the last laugh.
Under Armour is no longer David to Nike's Goliath. The company did $2.3 billion in sales in 2013. And yet, the brand's name and logo tattooed all over Spieth at ...
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