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Whenever Tiger Woods does anything in the world of golf, especially when he wins a tournament like last week's AT&T National, many of us tend to watch closely, sending TV ratings skyrocketing.

If Woods gives us Sundays on the leaderboard 15 to 20 times a year -- more than a whole season of "Mad Men" -- the PGA Tour and its TV partners would be ecstatic. Each of Tiger's rounds is like a four-hour miniseries, often with enough drama to fill another three hours of prime-time TV. There ...

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