Mercedes adds to Masters backing
AUGUSTA, Ga. -- Mercedes-Benz has upgraded its corporate involvement at the Masters by becoming one of three global sponsors, allowing the German-based automaker to air television ads during the limited commercial space in domestic telecasts.
Augusta National chairman Billy Payne said Tuesday that Mercedes-Benz will join AT&T and IBM as the tournament's three main sponsors.
Mercedes replaces ExxonMobil, which had been a global sponsor since 2005.
The Masters kept its total sponsorship ...
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