Damages could reach $50 million

FORT LAUDERDALE, Fla. -- Tiger Woods is taking a swing at
the builder of his luxury yacht "Privacy," accusing the shipyard
of using his name and photograph for financial gain without

Attorneys for Woods sued in federal court Oct. 29, claiming his
contract with Christensen Shipyards, Ltd., barred the boat
manufacturer from using the golfer to promote the company, but it
did so anyway.
The lawsuit accuses Vancouver, Wash.-based Christensen Shipyards
of starting a "widespread national campaign" using Woods' name
and photos of the 155-foot yacht 'Privacy.' It also says the
company used the golfer's name and the pictures in a display at the
Fort Lauderdale Boat Show last month.
The lawsuit claims more than $75,000 in damages for Woods
because his privacy was violated. Because of Woods' celebrity and
how much clout he carries in the advertising world, compensatory
damages could reach $50 million.
"As its name implies, 'Privacy' was intended to be a private
respite for Woods and his family to relax and escape the rigors of
Woods' celebrity," the lawsuit stated.
Woods wants a judge's order to stop Christensen and seeks a jury
The company referred calls to an attorney, who did not
immediately return a call Thursday.
Woods and Swedish model Elin Nordegren were married Oct. 5 at a
luxury resort in Barbados and later set out on the Privacy, along
with a crew.
The couple were briefly detained in Puerto Rico on Oct. 14 when
the yacht entered San Juan's port without the required four-day
notice. Woods was warned, but not fined, by the U.S. Coast Guard.