Ryder Cup will be profitable event

The Ryder Cup Matches at Oakland Hills will generate about $70 million
in revenue for the PGA of America, up $5 million from the 1999 Ryder Cup
at The Country Club in Brookline, Mass. By comparison, the Masters
generates about $44 million in revenue and the U.S. Open $50 million.
After expenses, the PGA of America will earn more than $20 million in
profit from the Ryder Cup.

Entertainment tents this year sold for $175,000 to $350,000, according
to the PGA, down from the $275,000 to $500,000 charged in '99. However,
38,000 tickets have been sold for each day of this year's event,
compared to 30,000 at Brookline.

The $70 million in revenue comes from tents, tickets, TV rights (NBC
paid about $15 million), merchandise sales, online sales, concessions,
and charity events, which charge up to $3,950 a person and includes a
round of golf and a weekly pass.

For the third consecutive Ryder Cup, the PGA will donate $2.6 million to
charities in the name of the 12 American players and captain Hal Sutton,
who will not otherwise be paid.

Ron Sirak is the Executive Editor of Golf World magazine.

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