Robert Allenby will receive the Charlie Bartlett Award from the Golf Writers Association of America, given annually to a player whose unselfish contributions have improved society.
In the Aussie's case, it's all about cancer.
Allenby's best friend as a child died of leukemia when they were 13. When Allenby turned pro seven years later and was introduced to a "Challenge a Cancer Support Network" to help children with cancer, he jumped right in. Over the last 23 years, Allenby has raised over $26 million through programs in Australia and Florida.
Perhaps the best face on his work is fellow tour player Jarrod Lyle.
Lyle was diagnosed with leukemia as a teenager and vividly recalls the inspiration he received from Allenby coming to see him in the hospital. Seven years later, they played a practice round in the British Open at Hoylake.
"I'm very humbled, very honored," Allenby said. "But nothing has changed with the cause. We're still trying to help children with cancer."
Allenby will be honored April 9 at the GWAA's awards dinner in Augusta, Ga.