KAPALUA, Hawaii -- J.J. Henry slipped on a white golf cap that prompted questions because of the four letters stretched across the front. That was the whole idea.
Perhaps it was only fitting that Henry wore the cap during the pro-am round Thursday at the Tournament of Champions, for it was the same day some 400 students who survived the massacre at Sandy Hook Elementary School returned to classes at a different school building in a neighboring Connecticut town.
"A couple people have asked what the letters stand for, and a few others have figured it out," Henry said after stepping out of the rain at Kapalua. "It's a way to help remember and think about the families."
And what better PGA Tour winner to wear the cap than Henry.
He grew up in Fairfield, Conn., about 20 miles south of Newtown. His aunt lived for years around the corner from Sandy Hook Elementary. Henry remembers when his middle school basketball team played games at Chalk Hill, where the Sandy Hook students now go to school.
Henry doesn't know any of the families in Newtown, but he considers them neighbors. He carries the Connecticut flag on the PGA Tour, and the connection is strong.
"This is just a way to honor those families. And growing up there ... to have something happen like it did, you're almost at a loss for words," said Henry, a three-time Connecticut State Amateur champion. "Being the first tournament of the year, in a beautiful place like Hawaii, a lot of those people are cooped up in their houses in freezing cold or snow. If they happen to be a golf fan and see it, maybe that could say that all PGA Tour players are thinking about them."
It's a small gesture that Henry hopes can grow into something much bigger.
Henry is wearing "S.H.E.S" in bold, black letters across the front of his cap only for the PGA Tour season-opener, which began Friday and will be broadcast on Golf Channel. On Sunday, there's a three-hour broadcast window on NBC Sports.
He'd planning another recognition and remembrance, which he expects it will involve more people. Already this week, he received an email from Nathan Grube, the tournament director of the Travelers Championship in Hartford, Conn., about what they can do.
The PGA Tour also is waiting for plans to unfold, with Travelers taking the lead as the tour's only stop in Connecticut. Henry, who went to school at TCU and lives in Fort Worth, Texas, already has the "Henry House Foundation" that targets children, and he has a special skybox at the Colonial. He is thinking about another skybox specifically for the families of Sandy Hook this summer at the Travelers Championship.
Perhaps they can raise enough money to one day rebuilt Sandy Hook.
"It's a small state, but they love their golf," Henry said.
Henry's first PGA Tour win was in Hartford in 2006, and he qualified for the Tournament of Champions by winning the Reno-Tahoe Open last year. He is starting his 13th year on the PGA Tour, a career that includes one Ryder Cup appearance in 2006.
"People know who I am in Connecticut," Henry said. "If I happen to get on TV and hit some good shots, and if Golf Channel talks about it ... it's not about me," he said. "I just wanted to do something as someone who grew up there and went to those schools. If Golf Channel can talk about the whole PGA Tour family, we all feel the same way. I think that's what we're all after."
Henry did not want the week to go by without raising awareness that 20 first-grade students, along with six educators, were slain Dec. 14 by a gunman on a day that shook the country.
Henry was home in Texas when he heard the news. The shootings happened so close to where he grew up and where his parents still live, it reached a point where he had a hard time turning on the news.
"It's almost hard to talk about," he said.
Henry has an endorsement deal with TaylorMade, though that doesn't include the front of his hat, one of the most visible billboards among golfers. He is completing a corporate deal for that space, but in the meantime, he thought it would be appropriate to do something -- anything -- so that Sandy Hook would not be forgotten.