Two tidbits from the 18-month negotiations between Nike and Tiger Woods that led to the five-year deal worth about $100 million.
The lead negotiator for Nike was Ian Todd, head of global marketing. Todd worked for IMG when Woods first signed with the swoosh in 1996 for $40 million. He remains close with Alistair Johnston, who's head of worldwide golf operations for IMG and supervises Woods' agent.
"It was a very interesting situation because he was sitting entirely on the other side of the fence," Johnston said. "During the course of negotiations, when tempers got frayed, our relationship kept things on track."
Also, Golf World magazine first reported a year ago that a new deal for about $85 million to $90 million was being discussed. That indeed turned out to be the base amount -- even though Woods won four major championships during the negotiations.
The extra money comes from profit sharing and other revenue sources in the contract.
"We were not trying to capitalize on his ongoing performance," Johnston said. "Nike respected that in us and, I think, at the end of the day delivered a good agreement."