Commentary

The future of sneakers

Updated: May 21, 2009, 1:48 PM ET
By Jay Corbin | ESPN RISE Magazine

[+] EnlargePublic Enemy Sneaker
Courtesy of VansPublic Enemy teams with Vans for lifestyle-themed kicks.

Sneakers in the '90s were all about sports icons and their signature shoes. Michael Jordan, Penny Hardaway, Bo Jackson and Andre Agassi all had kicks on store shelves.

The future of sneaker collaborations seems to be shifting from athletes to entertainment icons and lifestyle brands. Sure, you'll still have your LeBrons, but they're not as hyped as the Kanye West sneakers.

With lifestyle-themed kicks growing in popularty, it only makes sense that sneaker companies would move in that direction. The outcome is usually a familiar look with some flavorful tweaks that rep the style of the shoe's partner in crime.

Check out these collaborations:

Kanye West with Nike
Public Enemy with Vans
UNDRCRWN + Mos Def with adidas (no plans for distribution)
Grateful Dead with Converse
Alife with Asics
Sportie LA with New Balance

Jay Corbin is the lifestyle editor for ESPN RISE Magazine.