For Phil Frazier, video games are a lot more than a hobby. As senior producer for Electronic Arts, Frazier oversees the Madden series and runs the development team for Gen3 consoles such as the Xbox 360 and PlayStation 3. His team crafts a vision and design for each game. Simply put, the team makes each version of Madden unique from previous years. Frazier developed a love for video games after playing Atari with his family growing up. He now plays just about everything, good and bad, both for fun and work. One of his favorite games is Call of Duty: World at War.