Act like you've been there
Here's the way cheering at the horse races works: The more you cheer during a race, the more you're apt to celebrate if you win.Cheering is not always an exercise in self-indulgence. Look at Seattle. The pro football stadium is like a horn of plenty. Sound goes where it is aimed, at the opposing quarterback's temples. This cheering epicenter of the sports world has redefined the home field advantage. Now it's a home frequency advantage that's worth five points. Cheering when money is involved is a slightly different situation because the winner is often in a loser's face. Celebrating money wins is often considered uncool, except in the TV commercials where perfectly dressed and gorgeously born people jump up and down at the rail and at the quarter slot machines on cue from the director: Cut. Let's do it again. And this time you people need to kick your heels up a little higher, okay?
Winning has to be fun. If you don't show pleasure over a victory, it means you're way behind or are expecting to be there soon.
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