Kings profited greatly from Game 1
The Kings broke team records for most ticket sales for a single game and most merchandise bought per fan. They also broke a Staples Center record for the most standing-room tickets sold, according to Dan Beckerman, president and CEO of AEG, which owns the Kings and the Staples Center.
"We've been breaking a lot of records this year, including record sponsorship revenue and record ratings," Beckerman said.
The team broke a single-game ticket sales record thanks to its continuing strategy of dynamically pricing the playoff tickets it sells to the general public. The face value paid by fans who buy tickets to Stanley Cup finals games in Los Angeles is 65 percent higher than what season-ticket holders pay, Beckerman said. The team capped season-ticket sales at 16,000 this season and have another 1,000 people on the waiting list.
Fans at Wednesday's game also spent an average of nearly $30 each on merchandise alone, while the total spent on food, beverage and merchandise grossed more than $1 million, an all-time Kings single-game record, Beckerman said.
The team also sold about 400 standing-room seats to suite holders, who were allowed to purchase six additional tickets for their suite. That total surpassed the amount of standing-room tickets purchased for a 2010 NBA Finals game between the Lakers and the Boston Celtics, which was the previous record for the building.
On Thursday, the New York Post reported that AEG and Kings owner Philip Anschutz was weighing whether he should sell the Kings. Beckerman denied that his boss has even given it a thought.
"The L.A. Kings are not for sale," Beckerman said. "The AEG strategy is to bring content and real estate together, and that's exactly what we have with the Kings and the Staples Center. Phil is ecstatic with our business both on and off the ice."
In Game 1, the Kings won 3-2 when Justin Williams scored 4:36 into overtime.
More than 7 percent of the Los Angeles television market was watching the game on NBC, which was the third-best rating for a hockey game in the market, trailing the viewership numbers for Games 5 and 6 of the 2012 Stanley Cup finals. The Kings went on to win Game 6 to win the Stanley Cup.
The Kings and Rangers faced off for Game 2 in Los Angeles on Saturday, with the Kings winning 5-4 in double overtime, and despite the revenue opportunity that exists if the series extends to Games 5 and 7 in Los Angeles, Beckerman said he would rather it be over sooner as long as it's in the Kings' favor.
"The best thing for our business is for the Kings to win the Stanley Cup. Period," Beckerman said.