Jonathan Bernier has to change mask

Updated: March 21, 2012, 5:22 PM ET
By Dan Arritt | Special to ESPNLosAngeles.com

Except for an occasional Tom Hanks sighting at Staples Center this season, the closest Hollywood gets to a Los Angeles Kings game is the image of the iconic hillside sign that's painted on the mask of backup goalie Jonathan Bernier.

Now that has disappeared, too.

[+] EnlargeJonathan Bernier
Jerome Miron/US PresswireThe Hollywood Chamber of Commerce says the image of the iconic sign on goalie Jonathan Bernier's mask is a trademark violation.

A Hollywood Chamber of Commerce representative saw a photo of Bernier's mask in the newspaper, and registered a complaint, according to the Kings' website. The organization, which owns certain trademark rights for the sign's image, asked the Kings to have the image taped over, and also removed, or he will have to pay royalties.

Goalies in the NHL must have the art on their masks approved by the league, but no one said anything about a chamber of commerce.

"It's nobody's fault, really," Bernier said, according to the team's website.

Though he did not play in the 5-2 victory Tuesday night against the San Jose Sharks in Los Angeles, Bernier covered the image with a strip of tape, a club spokesman said.

Bernier, who has appeared in just 15 of 73 games this season, with 12 starts, has worn the mask the past two seasons. In addition to the Hollywood sign, the mask features a film reel, palm trees and a lion's head that is similar to the MGM logo.

Bernier said they might opt to pay the licensing fee, depending on the amount, according to the LA Kings Insider website. For now, a Kings logo will cover the image.

"How much are the fees?" Bernier told the website. "The fee is, I'm guessing, about $500. It's probably $2,500 to make a new helmet. So I think you're better off paying the fee. So I think that's what they're trying to figure out."

Dan Arritt covers the Los Angeles Kings for ESPNLosAngeles.com.