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Kobe Bryant's Turkish deal ignites anger

Updated: December 16, 2010, 2:59 PM ET
ESPNLosAngeles.com

LOS ANGELES -- Kobe Bryant's two-year endorsement deal with Turkish Airlines has enraged some Armenian Americans who are threatening to boycott the Los Angeles Lakers star.

Turkish Airlines says Bryant will appear next year as its "global brand ambassador" in advertisements promoting the March start of nonstop flights between Istanbul and Los Angeles.

"Turkey is a country rich in natural beauty and thousands of years of cultural history, and I'm proud to partner with Turkish ...

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