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A formula for booming Thunder

As the NBA's big-city franchises snatch up stars, Oklahoma City shoots for them

Updated: April 9, 2011, 9:09 PM ET
By Arash Markazi | ESPNLosAngeles.com

MIAMI -- Across from American Airlines Arena, the side of an office building is covered with a large ad featuring a black-and-white image of The Beatles. The iconic picture of John Lennon, Paul McCartney, George Harrison and Ringo Starr towers over Biscayne Blvd. and serves as a not-so subtle reminder that the band's songs can now be easily purchased online.

On the other side of the palm tree-lined street, "The Heatles," LeBron James' modest nickname for the Miami Heat, are serving ...

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