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Mega Ramp reaches new heights

Since debuting in 2004, the overwhelming giant ramp is becoming an event of its own

Updated: July 29, 2011, 6:19 PM ET
By Andy Kamenetzky | ESPNLosAngeles.com

It's been seven years since Danny Way brought Mega Ramp to the X Games. In that time, BMX has joined in on the fun, a rail jam element was added (then eliminated) and most strikingly, Mega Ramp has become a brand as well as a structure.

MegaRamp Events is a full-blown event production company. The name Mega Ramp is associated with products ranging from decks to clothing to toys. While still a ways off from true "empire" status (as GM Ray Ibe concedes, "Are we making a ton of money? No."), ...

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