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What's in a name? Just ask the Heat

Clippers had better parlay talent into wins, or 'Lob City' may be all that's remembered

Updated: January 12, 2012, 1:07 AM ET
By Ramona Shelburne | ESPNLosAngeles.com

LOS ANGELES -- Are we already sick of "Lob City"?

The Los Angeles Clippers say they are. Twitter isn't far behind; the #LobCity hashtag already feels overused and worn out. I'm not even sure the T-shirts are cool anymore.

That's the nature of catchphrases in this quick-twitch era: One minute a video is going viral, the next it's making people sick.

Fortunately, the backlash has been relatively mild for the Clippers: rolling of eyes from fans who'd prefer it if they just played ...

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