New ads feature David Beckham

Updated: August 14, 2012, 2:26 PM ET
Associated Press

NEW YORK -- David Beckham says he's in the underwear game for the long haul, looking forward to advancing his bodywear partnership with H&M.

The English soccer star's second set of ads for his branded collection launches Thursday. The ads will coincide with a "statue stunt" planned by the retailer with larger-than-life Beckhams going up in New York, Los Angeles and San Francisco.

New products will be added to the collection later this fall.

Beckham says he's pleased with ...

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